Senior Graphic Designer with over 7+ years of experience in omnichannel brand strategy and visual storytelling. A proven track record of translating complex business objectives into high-impact, scalable creative systems. Expert in bridging the gap between high-level brand identity and tactical execution, with a strong focus on driving market growth through intentional, user-centric design. Committed to fostering cross-functional collaboration and delivering design solutions that are as functional as they are aesthetic.
Strategic Design
Omnichannel Visual Strategy | Brand Identity Development | Creative Concepting | Art Direction & Storytelling.
Technical Proficiency
Adobe Creative Suite (Photoshop, Illustrator, InDesign) | Figma & Prototyping | Video Editing | Print Production & Pre-press.
Workflow & Leadership
Cross-Functional Collaboration | Agile Project Management | Design Systems & Scalability | Accessibility & Compliance (AODA/WCAG).
GLOWORK - Riyadh, Saudi Arabia
Senior Graphic Designer – Full Time August 2022 – Present
● Conceptualized and executed visual designs for diverse applications, including advertisements, brochures, magazines, and corporate reports.
● Developed comprehensive visual identities for events, encompassing logos, branding, marketing materials, and signage.
● Collaborated closely with event planners to align design strategies with event objectives, resulting in successful event branding.
● Maintained up-to-date knowledge of industry trends in graphic design and event planning, implementing innovative design solutions.
● Effectively managed multiple projects, consistently meeting deadlines and achieving project goals, both independently and as part of a team.
● Communicated effectively with clients and colleagues, ensuring a clear understanding of project requirements and delivering exceptional results.
ASA CAREER FORUM - Riyadh, Saudi Arabia
Event Visual Director – Full Time August 2022 – Present
● Led the visual identity and brand evolution for "A Step Ahead," one of Saudi Arabia's largest career forums, overseeing design from concept to completion across multiple seasons.
● Directed end-to-end visual branding, taking full ownership of brand identity development, including logo creation, for each evolving season.
● Managed a comprehensive range of design deliverables, from large-scale indoor and outdoor advertising to all print materials (e.g., magazines, brochures, stationery) and digital assets (e.g., website design, social media, Mailchimp).
● Led and mentored a cross-functional team, directing the website team and collaborating with external media partners to ensure a cohesive and impactful visual presence.
● Spearheaded the design of all event visuals, including agendas, maps, badges, and trophies, ensuring a seamless and engaging experience for thousands of visitors.
● Implemented and maintained brand guidelines to ensure consistency across all platforms and communications, reflecting the forum's growth and professional development.
YARACHEM for Chemical Solutions - Khartoum State, Sudan
Senior Graphic Designer – Full Time March 2022 - June 2023
● Led a team of designers, providing guidance and mentorship to junior staff, fostering a collaborative and productive work environment.
● Developed and presented compelling design concepts to clients and stakeholders, effectively communicating design rationale and achieving client satisfaction.
● Ensured brand consistency across all visual materials, maintaining adherence to brand guidelines and delivering cohesive brand messaging.
● Conducted thorough reviews of designs to identify and correct errors before printing or publishing, ensuring high-quality output.
● Stayed abreast of emerging design trends and technologies, integrating them into design processes to enhance creative output.
● Designed a wide array of marketing materials.
YARACHEM for Chemical Solutions - Khartoum State, Sudan
Graphic Designer - Full Time August 2019 - March 2022
● Created visually engaging designs for advertisements, brochures, and magazines, effectively conveying ideas and messages.
● Developed and designed marketing and branding materials, including brochures, flyers, posters, web graphics, and social media posts.
● Collaborated with the marketing team to develop and execute successful marketing campaigns, contributing to increased brand awareness.
AFRICAN BEAUTY Trade - Khartoum State, Sudan
Graphic Designer - Part Time February 2019 - November 2022
● Designed impactful visual materials for advertisements, brochures, and magazines, enhancing brand visibility.
● Developed comprehensive marketing and branding materials, including brochures, flyers, posters, and social media posts.
● Managed all printing, stationery, and packaging design projects, ensuring high-quality production and timely delivery.
● Worked with the marketing team to improve campaigns.
A Step Ahead Career Fair (ASA)
ASA8 – September 2022 | ASA9 – September 2023 | ASA10 – October 2024 | ASA Career Forum - April 2026
LinkedIn Page Link: ASA Career Forum | ملتقى خطوة المهني
Saudi Human Resources Innovation Conference (HR Summit)
HR Summit 4TH – May 2023 | HR Summit 5TH – October 2024 | HR Summit 6TH – April 2026
LinkedIn Page Link: Saudi HR Innovation Hub #SHRIS
Sudan University of Science and Technology
Master of Engineering (MEng) | Computer Technology 2016 - 2018
Sudan University of Science and Technology
Bachelor of Engineering (BE) | Electronics and Communications Engineering 2006 - 2011
Graphic Design (Photoshop - Illustrator -InDesign)
Innovation Platform – Khartoum 2018
Web Design and WordPress
Innovation Platform – Khartoum 2018
● Adobe Photoshop ● Adobe InDesign
● Branding & Identity ● Typography
● Adobe Illustrator ● Event Design
● Marketing Collateral Design ● Print & Digital Design
I have built my career at the intersection of creative strategy and technical execution. For a comprehensive overview of my professional experience, key competencies, and project history, please find my full resume available for download below.